8 Commonly Used Formats Of Digital Assets

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Before we talk about the types of Digital Assets, it’s important to understand what they actually are. Any and all data pertaining to you that exists in a digital format can be classified as a Digital Asset. Simply put, all the files that you store on your PC or cloud service are some of the few examples of the numerous types of Digital Assets. 

For many of us, Digital Assets sounds like a fancy word to refer to your pictures, videos, and maybe a couple of eBooks. What other property would you digitally own, right? But what we must understand is that Digital Assets go beyond that. As soon as you start up your PC and create an account, even that information is a Digital Asset. But even then, why must they be classified?

With the rise of technology, Digital Assets are perhaps one of the most important parts of our daily lives, despite most of us not even being aware of it. As we take them for granted, we also fail to distinguish that these assets exist in a variety of forms and types. 

Much like the physical things we find ourselves interacting with outside the digital world. By classifying Digital Assets, we are able to separate them based on their intrinsic properties, making it easier for us to decide which Digital Assetto use in which situation.

So then what are the commonly used formats of Digital Assets?

  1. Images
  2. Videos
  3. Spreadsheets
  4. Audio Files
  5. Presentations
  6. Design Files
  7. PDF
  8. Graphic Files


Naturally, the first thing that pops into our minds when we think of Digital Assets are images. From social media to the framed pictures adorning our homes, images are the most common form of Digital Assets.  JPEG, PNG, and GIF are the most common formats for images.


The ultimate time killers, videos are a close second to images when it comes to the commonness of Digital Assets. The movies we watch or the billions of videos on youtube and other streaming platforms are all a part of this.  MP4s and .avi  are the most common formats, with the latter capable of producing more quality. They are one-upped by the .mov files that are superior in picture quality while having a larger size.


Spreadsheets, while not the most exciting entry in the list, play a vital role in the successful running of a company or business. With the improvements made to them over time, spreadsheets can now even carry out calculus formulae, making things easier for employees. And with the advent of Google Sheets, we are now able to share and access the same files quicker and more conveniently. While .xls used to be the go-to format, now they also exist as .csv, .123, and .ods files.

Audio Files

Who doesn’t love a good song? If you don’t, then skip over to the next one. But if you do, then you’ll be interested to find out audio files aren’t just music. Those voice messages your friends send, or the ones you record, even the audio that is transcripted from texts are classified as audio files. Audio files exist in a wide variety of formats. MP3, WAV, AU, AIFF, AAC, and WMA  are the more common ones.


Presentations are one of the most versatile forms of Digital Assets as they are capable of incorporating all of the above-mentioned assets into them to a certain extent. Usually used to explain an idea or to present various data, presentations also find themselves existing in a number of different formats. Among them, .pptx is the most common format for presentations. 

Design Files

If you’ve ever used any production software like Adobe Photoshop or Adobe Premiere, you might’ve noticed that the ‘projects’ are not saved as image or video files, despite primarily involving them. These are actually production files that you can only access using the respective software. Design files usually exist in .PSD or .tiff formats. 


Portable Document Format, or PDF as we know it, is a very important Digital Asset. From research papers to manuals for products, PDFs have infiltrated most parts of our lives.  While texts occupy most of the spaces in a PDF file, images are also often incorporated into them. 

PDFs differ from text files like .docx  in that they can only be viewed or printed usually. This limitation, however, can be overcome by using additional PDF editing software.

Graphic Files

For any organization, its brand is one of its most important aspects. But how do you get people to recognize your brand? Many big-name organizations have logos that are universally recognized. For them, even the name of the organization might not be required. The Logo themselves are the brand. These logos related to your organization are also Digital Assets that come under the ‘graphic’ category. 

As technology develops at a rapid pace, it is slowly becoming a vital part of our daily lives. In this situation, we can either let technology do all the work while drifting into complacency or, we can actually learn how to make use of these advancements to create a better future for ourselves and our fellow human beings. 

Now that you’ve learned about the various Digital Assets formats, create a Digital Estate Plan or a Digital Will to ensure their security.

Sign up with Clocr to get all the help you can when it comes to creating your own Digital Estate Plan.